Privacy policy
Last updated: March 26, 2025
This Privacy Policy describes how VÉLANE (hereinafter referred to as the “Site,” “we,” or “our”) collects, uses, and discloses your personal information when you visit or use our services, make a purchase from wearvelane.com (the “Site”), or otherwise communicate with us in relation to the Site (collectively referred to as the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose personal information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last updated” date, and take other steps required under applicable law.
Collection and Use of Personal Information
To provide the Services, we collect personal information about you from various sources as described below. The information we collect and use depends on how you interact with us.
In addition to the specific uses outlined below, we may use the information we collect to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable service terms, and protect or defend the Services, our rights, and the rights of our users and others.
Personal Information We Collect
The types of personal information we obtain depend on how you interact with our Site and Services. "Personal information" refers to information that identifies or describes you individually or is associated with you. The following sections detail the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information you provide directly through the Services may include:
- Contact details: such as your name, address, phone number, and email address.
- Order information: including your billing and shipping addresses, payment confirmation, email address, and phone number.
- Account information: such as your username, password, security questions, and other account security details.
- Purchase information: such as items viewed, added to cart, or saved in your account, loyalty points, product reviews, recommendations, or gift cards.
- Customer support information: any information you include in communications with us, such as when contacting customer support.
Certain features may require that you provide specific information. If you choose not to provide such data, you may not be able to access or use those features.
Information We Collect Automatically
We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include how you access and use the Site and your account, device information, browser data, network connection details, your IP address, and other interactions with the Services.
Information We Collect from Third Parties
We may receive information about you from third parties, including:
- Service providers supporting our Site and Services, such as Shopify.
- Payment processors, who collect payment details (e.g., bank or card info, billing address) to process your payments and fulfill your orders.
- Advertising partners and analytics providers using online tracking technologies (e.g., cookies, SDKs, web beacons) when you visit our Site, interact with our emails, or use our Services.
All third-party data is handled in accordance with this Privacy Policy. See also Third-Party Websites and Links below.
Use of Your Personal Information
Providing Products and Services
We use your personal information to provide and fulfill our contract with you, including processing orders, managing your account, sending related notifications, facilitating returns and exchanges, and maintaining other account-related features. We may also enhance your shopping experience by allowing Shopify to connect your account to other services you opt in to.
Marketing and Advertising
We may use your information for promotional and marketing purposes, such as sending you emails, SMS messages, or postal mail about our products and services. This includes tailoring advertising to you on our Site and across third-party platforms. For EEA residents, this processing is based on our legitimate interest under Art. 6(1)(f) GDPR.
Security and Fraud Prevention
We use your data to detect, investigate, and act against fraud or illegal activity. If you create an account, you are responsible for keeping your credentials secure. If you believe your account has been compromised, contact us immediately. For EEA users, this is also based on legitimate interest under GDPR Art. 6(1)(f).
Communication and Service Improvement
We use your information to provide customer service and improve the functionality and quality of our Services, in our legitimate interest to maintain customer relationships and improve our offerings.
Cookies
We use cookies to operate and improve our Site and Services. To learn more about cookies used on Shopify-powered stores, visit: https://www.shopify.com/legal/cookies. Cookies help us understand user behavior, improve functionality, and deliver personalized ads and services.
Most browsers accept cookies by default, but you can configure your browser to delete or reject them. Disabling cookies may negatively impact your experience and certain Site features.
Sharing of Personal Information
We may disclose your personal information under the following circumstances:
- With service providers performing services on our behalf (e.g., IT, payment processing, logistics, customer service, cloud storage, analytics).
- With marketing and advertising partners, who may use the information according to their own privacy policies.
- With your consent or at your request (e.g., for product deliveries, social logins, or widgets).
- Within our corporate group for legitimate business operations.
- As part of business transactions (e.g., mergers, bankruptcies), to comply with legal obligations, enforce terms, and protect our rights or those of others.
Categories of Information Disclosed
| Category | Recipients |
|---|---|
| Identifiers (contact details, order info) | Service providers, business/marketing partners, affiliates |
| Commercial information (orders, purchases) | Service providers, analytics partners |
| Internet/network activity (usage data) | Service providers, marketing partners |
| Geolocation data (via IP or device) | Service providers |
We do not use or disclose sensitive personal information without your consent or for profiling purposes.
Third-Party Websites and Links
Our Site may link to third-party websites or platforms. We are not responsible for the content, privacy practices, or security of those external sites. You should review their privacy policies before submitting any information.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe your child has shared personal information with us, please contact us using the information below so we can delete it.
Security and Data Retention
We implement reasonable security measures, but no system is 100% secure. Do not send sensitive data through insecure channels.
We retain personal information as long as necessary to operate the Services, manage your account, meet legal obligations, resolve disputes, or enforce agreements.
Your Rights
Depending on where you reside, you may have the following rights regarding your personal information:
- Access/Right to Know
- Deletion
- Correction
- Data Portability
- Opt-Out of Sale/Sharing/Targeted Ads
- Restriction of Processing
- Withdraw Consent
- Appeal
- Manage Communication Preferences
You may exercise these rights via the Site or by contacting us as indicated below. We will verify your identity before fulfilling requests and respond in accordance with applicable law.
We do not discriminate against you for exercising any of these rights.
International Users
We may transfer, store, and process your personal data outside your country of residence. When we do so from the EEA, we use approved legal mechanisms such as the European Commission’s Standard Contractual Clauses.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, you may contact us at:
📧 Email: support@wearvelane.com
Unless stated otherwise, VÉLANE is the data controller responsible for your personal information under applicable data protection laws.